So you think a business card might be redundant in this glorious digital age? Time to think again. If you spend time thinking about exactly what message your business card template needs to convey and seek the advice of a good designer to help put that message across, your business card will be an important tool in your marketing armoury!
Alongside the various digital tools which form an essential part of your marketing portfolio, your business card can help you create a lasting impression. It provides contacts with all your corporate contact details in one easy move, especially for networking events.
What’s more, professionally designed and produced, it can help make you and your company a more memorable entity. It will also provide you with more legitimacy as well as give potential customers their first contact with your brand.
Essential Information to Include
When deciding what to put on a business card, it’s vital to know what to include and what to leave out. Too much information can be confusing and visually unattractive. Too little means your business card won’t fulfil its key role. Think about the key details and not just basic contact information.
Remember your logo!
It’s your business identity and your key message. Give it plenty of room and make sure you print from a high-quality image (300 pixels per inch). Don’t crowd it or confuse it with the rest of the information. If necessary, reproduce it at a slightly smaller size to make sure it stands alone with space around it to differentiate.
Company name and slogan or tagline
Make sure your full company name appears on your personal business card. The company logo may already convey this. However, if your logo doesn’t include your legal name, add it in so people know what your business is all about.
If you have a tagline in regular and current use, add that too. It can be sized down if required. Your existing and potential customers should be able to identify your business and your brand identity immediately from your business card.
Help your business card introduce you in detail
You’re creating a personal connection via your business card, so make sure you use your full name and your job title. If you habitually use a shortening of your name and prefer people to use that approach, use your preferred handle!
Accurate contact details are vital too and should include your personal email address and phone number. Make it easy for people to reach you directly. If there’s a particular way you prefer for people to contact you such as primarily by email make this obvious by placement or emphasis on your business card template.
Think online too
Your website URL (web address) is essential too. Just use the domain without the full HTTPS protocol. Eg smartprintingcompany.co.uk rather than https://smartprintingcompany.co.uk We’ve all been using the internet long enough to know how it works, and you’re just adding digits and taking up space.
If you have a bricks and mortar office and not just a virtual space, add your physical address too. There’s added credibility in many sectors with more contact info.
If you use social media channels to give prospects an insight into your business, include social media handles on the business card too. Don’t feel tempted to add all the social channels, choose the ones where you’re most active and where your prospect will get the best and most accurate impression.
Optional Information to include – what else should you consider?
If you have space and if it’s relevant, you can add professional certifications or licenses. For some businesses, these may be essential, and certainly for professional occupations.
Adding a QR code to take people directly to a relevant section of your website can be a good move, too, but not if you’re just dropping them on a home page. Consider having a special landing page for new business prospects.
For some industries and small businesses, a professional headshot can be a good idea too and introduces the person behind the business. Photo business cards can be useful for identification purposes.
Front and back – the double-sided choice
If you have lots of information to include on your own business cards, think of it as a two-page offering. Keep your key information to one side and expand on this on the reverse. Maybe include more information and a few words on your business capabilities and scope.
If you’re a small business owner, it’s always worth consulting a professional graphic designer for business card design. They’re trained to create a layout with balance and legibility as well as design flair. They can advise on font size and typographical style, as well as colour options and creative ideas.
They can also give advice on other considerations, such as materials, special finishes and textures. Additional elements like embossing and laminating, rounded corners or foil edging can add another dimension to your business card.
“We see a lot of business card designs on a day to day basis,” says Mark Bailey, director at Smart Printing Company. “The good, the bad and the ugly! We always recommend targeting your audience, adding a touch of originality, making the card easy to read by selecting an appropriate font size, including white space and using a high quality paper for a professional end result.”Mark Bailey, Director
Don’t overcrowd – leave room for white space!
There’s always a temptation to include too much on a personal business card. Avoid clutter, the role of the business card is to introduce you and invite your prospects to learn more about your business. Too much detail is off-putting and difficult to read and relate to.
Think of white space as an essential part of your design for the best visual impression, often less is more.
The dos and don’ts with business cards
Do keep it simple, and use high-quality materials and professional business card design input for best results. Take plenty of time to proofread. Very little gives a worse impression for potential clients than business cards with a telephone number correction! Consider including a QR code to provide fast access to additional business information.
Incorporate white space, don’t use unprofessional images or graphics and if the information changes, keep up to date and do a reprint. It’s worth the money to create the right impression with your first introduction.
What practical print information do you need to consider?
Call on the assistance of your designer and professional printer here, they will be able to give you good advice for your company business card templates. One thing to consider is print bleed, does your print go to the very edge of your business cards?
Trim, no unsightly white lines where colour should infill, and safety lines. Don’t let your design go outside the print area and lose any important elements such as the first digits of phone numbers.
A good business card shouldn’t be viewed as just a handout. It can be the first impression new clients have of your business, and first impressions really count. It’s a point of connection and a reminder of your product or service offering.
So good design is vital, getting the correct message across with a great business card which is accurate, presentable and reflects quality and attention to detail.
If you’re interested in help and advice with business card ideas, design elements and creating professional and effective business cards, give the Smart Printing Company team a call or fill out the brief form. We understand the process and will guide you through to create the perfect solution!