Personalised print allows you to use your customer data to personalise mailings such as catalogues and brochures, tailoring these to each individual using names, addresses and other information from your database. You can even include individual offers based on customers’ buying patterns.
Traditionally, the personalised information is printed in spaces left blank following volume litho printing of the main item.
Innovations in print now mean this information can be in full colour where required to enhance the finished effect or to convey more complex messages. Print quality has now evolved to a point where the personalised message is virtually indistinguishable from the original litho content.
Personalisation is proven to attract attention and increase response rates and conversions. This service can also be extended with our full direct mail printing service.
Watch the video introduction to Omni-channel Marketing using XMPie in the video below which shows how easy it is for us to add personalisation to your campaigns.
Contact our print specialists to find out how it could work for you!