At Smart Printing Company, we use a combination of lithographic and digital printing services to optimise each project. We use our expertise to decide on the best way to achieve the quality and finish required for each project at the most cost-effective price.
Lithographic and offset printing (litho for short) uses plates and ink to print onto a variety of substrates. It’s all about the chemistry, requiring a highly skilled team to ensure the quality of the end result. It may take longer to set up than a digital printer, but it’s ideal for high volume, repeat items, guaranteeing extreme accuracy and colour reproduction.
Litho is the perfect choice for projects requiring sharp and vibrant print at high volumes, such as top-quality brochures, catalogues and magazines.
In contrast, our digital printing services use digital-based images to print directly onto the chosen media. It’s the perfect choice for low-volume projects from digital sources, produced using high-volume laser and/or inkjet printers and large format equipment.
Digital printing examples include posters, roll-up banners, business stationery, leaflets, brochures, calendars and banners.
With no pre-press stages or messy formatting equipment required digital printing lends itself perfectly to jobs that require lots of detail in smaller quantities. Think about business stationery, leaflets and small brochures.