MORTGAGE ADVICE BUREAU

Increased marketing investment from franchisees

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Here’s our at a glance case study for Mortgage Advice Bureau where a marketing portal improved franchisee marketing activity for a nationwide network of advisors.

Project background

Mortgage Advice Bureau (MAB) are a multi-award winning Mortgage Network and the most recognised intermediary consumer brand. With over 1200 advisors they offer expert mortgage advice locally, regionally, and nationally both face-to-face and by phone.

The challenge

MAB had been using an online web-to-print system for a number of years but was finding maintenance expensive and expansion was prohibited by the technology used by their current provider. Templates would be required in multiple sizes and for multiple uses from print to social media banners.

The solution

A print audit and identified 3 key areas of improvement:

User experience – Improved ease of use, reduced lead times, clear delivery expectations resulting in reduced support and service queries.
Approval process – Instant and trackable, variable data imported from user profile to reduce user errors.
Re-sizable templates – Allowing easier navigation and reducing time and cost of launch.

A cost proposal and business case was created and a timescale outlined to coincide with MAB rebrand launch.

The result

Increased marketing investment from franchisees, reduced time for compliance to approve templates, a branded portal reflects the latest MAB branding and is ready for expansion with the business requirements.

The print portal has made my job so much easier. It’s simple to use and effective, the material is always of excellent quality so I know I can have it delivered direct to any of my branches without having to check it personally.

Neil Holmes

Time Mortgages